Empowering Airline Retailing: The Central Role of Product Catalogue, AI and Visuals in Offer Innovation

As airline retailing rapidly evolves, the need for structured, dynamic, and interoperable solutions has never been greater. In this fireside chat with ATPCO's Chief Commercial Officer, Chris Phillips, with T2RL's CEO Richard Clarke, hear about the heart of this transformation, Product Catalogue - a flexible and scalable framework that empowers airlines to create, manage, and distribute offers with unprecedented precision and personalisation.

We’ll also dive into the latest innovations in competitive intelligence, showing how rich product data fuels smarter, faster decision-making in a constantly shifting marketplace, and explore how visuals are unlocking new potential in corporate and indirect channels, showcasing real-world examples where enriched product content boosts engagement and maximises conversion.