The AI Agent Playbook: Five Keys to Offer Optimisation

Airline retail is being rewritten by algorithms that learn, adapt, and act in real time.

In this provocative keynote, Surain Adyanthaya pulls back the curtain on the AI agents transforming offer optimisation from a rules-driven process into a dynamic, intelligent dance of relevance and revenue. These agents don’t just react, they predict. They don’t just price, they persuade. And they’re powering a new generation of travel experiences designed around each customer’s context, not just their clicks.

Whether you’re reimagining ancillaries, replatforming your PSS, or preparing for an OOSD future, this session delivers a sharp, actionable framework for unlocking the speed, scale, and smarts of AI in airline commerce.

If your current offer strategy feels like it’s still flying coach, this is your upgrade.