Payments with a Purpose: From Cost Optimisation to Personalised Airline Retailing

Payments are often overlooked, yet they are a key enabler of modern airline retailing. This session explores how optimising payments not only reduces costs and opens new revenue streams, but also unlocks the potential for personalisation and superior customer experiences. By harnessing purchasing behavior data, airlines can create seamless journeys, attract new customer segments and drive loyalty.

Vojin Rakonjac (VP Travel, Endava) and Paul van Alfen (Managing Director, Up in the Air Consultancy) will guide the audience through why payments matter, what to optimise and how to translate backend strategy into real retailing advantages. The discussion will be shaped by audience priorities, making it directly relevant to the challenges and opportunities they face.