Reimagining Pilgrimage: How Saudia is Redefining the Traveller Experience​

As the Kingdom opens its doors to millions of pilgrims and travelers, a transformative opportunity emerges: to create a deeply personalized, seamless, and scalable travel experience — starting from the moment of intent. In this session, we explore how Saudia reimagines the travel experience, to deliver a 360° journey that goes far beyond transportation. By positioning the airline as a growth enabler, Saudia becomes the connective tissue between destinations, travel sellers, and government entities. Join us as we unpack how leveraging identity, data, and ecosystem partnerships can unlock value for both travelers and the broader travel economy — with the pilgrim experience as the blueprint for future innovation.​