Revenue Generation in the Age of AI: From LLMs to Agents

While large language models (LLMs), like ChatGPT, is becoming an integral part of the business, AI agents are entering the workforce. Although these AI tools offer significant productivity boost, its direct impact on revenue is still unclear. To address whether GenAI can generate revenue for airlines, we need to go beneath the surface and understand the mechanics of LLMs. This session not only demystifies LLMs, we will also reveal a fundamental limitation that inhibits its use in revenue generation. Finally, we will discuss how AI agents can overcome this inherent weakness of LLM and unlock its revenue potential for airlines by using the full spectrum of AI tools.