Managing Customer Engagement Beyond the FFP

Does OOSD enable airlines to truly personalise their offers?

As an airline's direct and indirect selling practices become even more entwined, customer engagement is becoming more complex and more central to an airline's business. High quality customer data will be critical if airlines are to move towards more personalised Offers in any serious way. Most PSS vendors offer a loyalty solution but the big guns are specialists. Simple earn and burn Frequent Flyer Programs are no longer sufficient but what are the new features and capabilities that loyalty management needs in 2024?